Checked, credited, no hype.
Understanding AI HQ started as short videos about the most surprising things AI is doing. This site is where we go deeper: model profiles, tools and guides you can come back to and rely on.
How we check things
Every fact, description and guide on the site carries one of three marks. The amber dot only ever means one thing: we checked this against a source.
- Verified
Checked against the provider's own documentation. We link the page and show the date we checked it.
- Draft
Written by us, but not yet checked against a source or reviewed by an editor. Treat it as orientation, not fact.
- Not yet checked
Information we know a reader needs and haven't gathered. We show the gap rather than fill it with a guess.
How we label advice
Recommendations, such as which model tier suits a task, say where they come from. You’ll see one of three labels:
- Provider says
- Quoted or closely paraphrased from the provider's own page, with a link to it.
- Our judgment
- Our editorial view, reasoned from facts we've checked. It's an opinion, and labelled as one.
- We tested
- Something we ran ourselves, with the test described and dated. Nothing on the site carries this label yet, because our testing hasn't started.
We don’t publish benchmarks, prices, capabilities or test results we haven’t read at the source or run ourselves. When a provider changes something, we update the page and record what changed and when, in a “What changed” list on that page.
How the site will make money
The guides, profiles and resource library are free. We plan to fund them with our own digital products and, where it’s genuinely useful, affiliate links.
There are no affiliate links on the site yet. When there are, each one will be labelled where it appears, and a commission will never decide what we list or how we describe it.
Draft policy, to be finalised before launch.
Work with us
We talk to AI companies, tool makers and educators about sponsorships, product reviews, affiliate programmes and collaborations. Anything sponsored is always labelled, and reviews stay independent.
Business enquiries
understandingaihq@gmail.comOpens your email app. This site doesn’t collect anything.